MEET THE DUDES
IT STARTED WITH A TWEET
Joe: It was a little crazy cause we didn’t know what to expect, you know? Neither did the brewery.
How was the crowd?
Joe: It was mostly friends of comics, there were probably about 40-50 people that time. SweetWater doesn’t do any advertising for the show, so we had to build up the crowd ourselves.
Has it always been every other Monday?
Joe: We did spring and summer of 2011, and took off winter because the shows were all outside on the patio up to that point. So we were waiting until it was spring again, and then around December [Jeremy] was like ‘why don’t we just do a show indoors?’
See, there’s that partnership at work. Jeremy, you’ve been there since the beginning too?
Jeremy: Yeah and when you talk about the first few shows, I think that was the big contrast. I was more of the calming voice and Joe was more frantic like ‘how do we pull this all together?” and I think it’s kind of switched now. We noticed right away that every other Monday had a good reset rhythm to it, you know? It gave us enough time for the audience to forget about the show but not completely. We let a whole week go by before we even start talking about the next one.
Joe: Also, it made it feel like more of a special event, and it made people less inclined to miss it. Like if you miss one, it’s four weeks in between shows.
Yeah, people need to get their fix! That’s what I’m like.
Joe: Yeah, the regulars might miss one or two in a row, but by that third time, we’ll have 'em back.
LESS IS MORE
Joe: Yeah, when we started the show, that whole area didn't exist. They started building that like a month after our first show. And then within a year of doing shows here it was all operational.
Jeremy: And that was really good timing for us because we had already gotten a feel for the show. SweetWater started promoting a lot with the new brewery, which drew attention to it.
Of all the three spaces you’ve done the show in, which one is your favorite?
Joe: I think I actually like the downstairs tasting room area the best, because it’s more intimate. I used to love the outdoor shows but then I got so used to being indoors that it got weird for me. The feedback and the sound just isn’t the same. Like when you’re up there, the sound of the crowd goes in different directions instead of toward the stage.
So how did DJ Durrty Martinez come in to play? Has he always been with the show?
Joe: No, he came in at the two year anniversary show. Actually, we had been borrowing a sound system from someone different every show. And I’ve known Durrty for years, and one day he was just like 'you know, dude, I’m a DJ, I have sound.’
The show has blown up in the past three or four months, what are y’all doing differently?
Joe: One thing is we’re advertising less. We used to do ads on Facebook or pass out flyers on tour days and now we don’t do any of that. You know what I think it is? It’s word of mouth. More people keep hearing about it, more are showing up and they bring friends and they,
And they get hooked!
Joe: Yeah, and in the beginning there was less of a selection of comics in Atlanta. It adds to the character of the show that we pick new comics every time and only use the best comics in town.
How many different comics have you had on the show over five years?
Joe: Probably, at least 200-300 I would say.
Joe: We’re gonna make it like the best show possible. We have to confirm, so I don’t want to drop any names, but we’ve got some pretty heavy hitters lined up.
Jeremy: We’re definitely trying to pull the best of the best, absolutely. Doc Pop will be here doing the popcorn which has clearly been a big hit if you can tell by all the popcorn on the floor at the end of the show. It keeps getting bigger every time and we’ll have a few surprises, that’s for sure.