Break out the floppy sun hats and koozies, it’s almost festival season in Atlanta! To kick it off properly, I’ll be heading to SweetWater Brewery’s annual 420 Festival; a veteran event that harnesses the perfect combination of beer, music, and sustainability.
As I buzz about my anticipation with people, I’ve heard mixed reviews. Some people think the festival has changed too much in recent years while others are jumping for joy over the massive lineup.
This will be the fourth year I’ve gone to the festival (I took last year off to go to Cleveland!), and while theres no doubt the festival has grown over the past couple years, it feels to me that it’s more like it’s grown into itself. If you haven’t been convinced enough to buy a ticket yet, flip through my list of 5 reasons not to miss this year’s 420 Fest and then see how you feel.
#1: THE LATEST SEASONAL RELEASE
If you haven’t tried SweetWater’s newest seasonal brew, you’re sure to see plenty of it flowing at the festival. The Hop Hash Session is a lighter ale designed for all-day drinking but brings the flavor you’re looking for. Not to mention, all of the regulars will be on tap. Just ask my mom, there’s nothing better than an ice cold SweetWater IPA on draught.
#2: THE EARTH DAY LOVE
The 420 Fest started out 12 years ago as an environmental celebration, and the emphasis on taking care of the planet has only grown since. It’s the perfect opportunity to give back to your community and the planet, and the good vibes will be spreading all weekend so you definitely should get up and go be a part of it! Read more about how the 420 Fest is keeping it’s thumb green.
#3: THE BEST ATLANTA COMEDY
This year’s lineup for the Lyrics and Laughter tent is on fire. I mean really, though, what’s a 420 fest without some laughter? Make sure you stop by the stage (especially Friday night!) and you might catch my favorite Atlanta comedian Joe Pettis from Beer and Comedy Night.
#4: THE GRASSROOTS SUPPORT
One of my favorite things about this festival is going to check out the Artist Market. There are so many amazing things that people can make with their hands, and I love how supportive SweetWater is of the local artists. Sharing art, music, beauty and cultures with one another is one of the greatest things humans are capable of.
#5: THE MOST UNIQUE LINEUP
Seriously, this lineup has some of the greatest variety I’ve seen in a while. I’m mainly looking forward to seeing the Disco Biscuits. Ever since I went to Camp Bisco, I’ve been hooked on their electric, jam band, funktastic disco-y sound. Definitely go check them out if you can because it’s not often they come around. Not to mention, the Disco Stage lineup is stacked with some of my favorites (Minnesota, Son of Kick, Paper Diamond, just to name a few). Take advantage people!