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THE POWER OF PERSEVERANCE

2/28/2015

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I am lucky to be surrounded by people who give great advice. Communicating with others brings out my creativity, and I enjoy hearing everyone’s nuggets of wisdom. During one of our chats, my boss at my internship pointed out the importance of perseverance when it comes to public relations. She said our industry demands it, and that resonated with me.
Communication is a tough field to go into, and it takes a lot of instinct. There are going to be plenty of times where your pitch letter is going to be ignored, a campaign tactic will backfire or something won’t go according to plan and you will have to roll with the punches. What sets great people apart is that they persevere, rework a problem, find a solution and don’t succumb to frustration. It is so important to have a positive outlook and inspire yourself to get the job done. It all begins with optimism. This advice really helped me realize that work ethic is more important than qualifications. I’d rather prove myself through my actions than my resume. 
Tell me some of your favorite quotes below, and check back for more inspiration!
I wanted to find a quote on perseverance, and I came across one of my all-time favorites. If you don't already know, I love pop culture, which of course includes Star Wars. I regard it as one of the greatest movie series of all time, and this quote came from Episode V: The Empire Strikes Back. Luke travels back to Dagobah to finish his Jedi Knight training where Yoda says to him, “Do or do not. There is no try.” You can either choose to persevere, or you can fail. I love this quote, and now I have a  new outlook on why it is so powerful.
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MONDAY MORNING

2/23/2015

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If you took a worldwide poll, I bet you most people would say Monday is their least favorite day of the week. No one wants to admit the weekend is over, and there's a long stretch ahead before Friday hits. So, I thought I'd do my best to pull you out of your Monday slump and offer up a Mixtape of some of my favorite in-your-face rock songs to get your blood pumping.
These tracks are perfect for a Monday morning (bonus points if it's raining,  because who doesn't love rock n roll in the rain?). It has a little bit of funk, some indie and a whole lot of rock. It's bound to kickstart your morning faster than Starbucks ever could, and your whole week will be on point because of it.
If you're a Spotify buff like I am, feel free to add this mix to your music collection. I also love the album artworks for these songs, so check them out below. Give me ideas for more mixtapes in the comments section, and check back soon for more mixtapes!
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MIXTAPES

2/17/2015

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Sometimes I wonder if I'm the only person left in the world that still makes mixtapes. And no, I don't mean the continuous long-play style mixes many DJs & producers release on the reg. The mixtapes I make have the same concept, though.

FOLLOW ME ON SPOTIFY

I would love to learn how to play around with Ableton (industry standard program when it comes to DJing), but for now I’m sticking to Spotify and iTunes. ​Speaking of, I'm going to shamelessly plug my Spotify profile because you should totally go follow it. I guarantee I'll have something on my list that you've never heard before.
When I think of mixtapes, my mind goes to the idea of making a mix of songs on a cassette tape back in the day (shoutout to Guardians of the Galaxy for reminding everyone of this). I'm a huge music fan, and I like listening to songs from a variety of genres; indie, pop, jazz, rap, electronic, all types of rock. Because of this, I like to make mixed CDs to throw in my car, like a modern day mixtape. Lately, I've been making different mixed playlists on Spotify. I also tend to make mixes that center around a certain theme, like road trips or causes for celebrations.
I’ve always been proud of my well-rounded taste in music, and I love sharing it with people. I can jump all over the place on a random mixed CD but somehow it all mashes together so well and hits every mood you could want. I love composing things in a certain order and seeing how the tracks play off each other. So, since I can’t exactly burn a CD for every reader I have, instead I’m going to share my Spotify playlists and give you some new tunes to check out. I could talk about music for hours, so expect to see my random thoughts on songs here and there throughout this series. 
Likewise, if you have any music you want me (or anyone else reading this) to check out, drop it in the comments below! One of the best things about music is how it brings people together, and that’s what this series is all about. Let’s get dancing!
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THE #QUESALUPA CAMPAIGN

2/16/2015

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Welcome to a special edition of PR Insights. Today's post will focus on a new awareness campaign of a restaurant I frequent at least four times a week, Taco Bell
Taco Bell’s latest social media campaign has people drooling on their keyboards. The elusive Quesalupa, featuring the world’s first cheese-filled taco shell, is the new brainchild of the Taco Bell kitchen. In less than a month, it has already made a major impact on the internet, including Twitter, led by the #Quesalupa campaign. Here’s the catch; Taco Bell is only test marketing the Quesalupa in Toledo, Ohio. The fate of the new creation rests in the hands of the Toledo market, but Twitter users are making sure they do all that they can to convince Taco Bell to fully incorporate it onto the menu. 
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Found on Twitter
Let’s take a look at the strategy Taco Bell used to bring awareness to the Quesalupa. Based on my research, the first video mentioning the Quesalupa was broadcasted on Conan O’Brien’s late night talk show on TBS where the host visited the Taco Bell headquarters and was given a sneak preview of the menu item. Since the video went online on Jan. 21, it has racked up nearly 1.8 million YouTube views. Taco Bell also utilized internet opinion leaders Joshua David Evans and Booking Daym by allowing them to review the new item and post a YouTube video to their followers.

Toledo has the Quesalupa. If they don’t like it, America won’t get it. Tweet w/ #Quesalupa if u want it in your town. pic.twitter.com/AF1BE5m1VK

— Taco Bell (@tacobell) February 2, 2015
Taco Bell’s first tweet about the Quesalupa came on Feb. 2, where the hashtag campaign was primarily introduced. The company chose careful words to announce the new product and was able to  create a huge amount of buzz in a very short timeframe. As of Feb. 13, the #Quesalupa campaign had reached 8.9 million people and had been mentioned 3,620 times. Out of these mentions, there have been very few negative comments. 

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Illustration by Becca Morrow
In my sample of 50 tweets, only 8% of users felt negatively about the Quesalupa. In one example, a Twitter user said “The #Quesalupa was overpriced & not special but you redeemed yourself with tacos that were ACTUALLY full. @tacobell.” Even with this negative review, Taco Bell is still successful in creating a huge amount of buzz about it’s new product which has brought some fans to the point of demanding it be brought to their local stores. Twitter users have proven this by saying things such as “@tacobell bring the #Quesalupa to #Orlando NOW!!!” The overall consensus based of my analysis on Twitter is that the Quesalupa is something that every Taco Bell needs to have on it’s menu. View the infographic above for more stats on the #Quesalupa campaign on Twitter.
This campaign is still in its early stages, however, I think at this point Taco Bell is able to take a more gentle approach by letting Twitter do what it does best; talk. The market is driving the conversation, and its an overwhelmingly positive one. Although careful monitoring should still take place, Taco Bell is sitting in a pretty great position. I can only hope that the #Quesalupa campaign will be successful enough so that I can run out and grab one in the near future. You can do it, Toledo!

Something tells us America wants the #Quesalupa. Pressure is on, Toledo. pic.twitter.com/m3Vf6Pfr3X

— Taco Bell (@tacobell) February 10, 2015
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A TEXTBOOK YOUNGEST CHILD

2/9/2015

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I was wasting time on Facebook as I usually do when I came across an article that had the most intriguing title; 12 Habits Every Youngest Child In The Family Carries Into Their 20s by Heidi Priebe. I'm the youngest of 3, and sibling dynamics have always struck my curiosity. From what I've read, I have textbook youngest child syndrome, and I love it.
This is my favorite list-article I've ever read. So many people have mixed feelings about the new type of articles that Buzzfeed has made viral. You know the ones I mean, posts like 27 Valentine's Day Gifts You Should Buy Yourself (which happens to be a real article that I guilty-pleasure read in its entirety). So, with all of these ridiculous web stories floating around, I don't usually find ones that are true perspective shifters. This piece is one exception to that rule.

OLD HABITS DIE HARD

I absolutely love being the baby of the family. I've used it to my advantage plenty of times, and have mastered the 'I don't know what you're talking about' face. But until I read this article I didn't realize how much this dynamic shaped my adult self, the person I became once my older siblings went off to college.
Okay, so if you don't feel like reading the whole list, I don't blame you. I'm just going to pull out the top 3 habits that I felt fit me the most.
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The three of us being adorable as ever.
1. They learn best by being mentored. I can definitely relate to this one. I learn by watching and by doing. I pay close attention to detail and will try to watch how someone does something before I'll ask how to do it. The article said "Sit them next to the most successful person in the office and they’ll be miracle workers by next Wednesday." I've always said that one of my strengths is being a quick learner, but I didn't understand why until I read this.
2. They have absolutely no fashion sense. Once again, this is so obvious to me now that I've heard it, but I definitely suffer from having a pretty weak sense of fashion. When I was growing up I had plenty of hand me downs from my sister and cousins. Lately, I've been having some anxiety about being able to put together work outfits every single day and caring about what I wear and how my makeup looks. It's pretty exhausting when you think about it. I'd much rather wear my yoga pants and my brother's old Pink Floyd t-shirt.
3. When it comes to big things, they're unstoppable. Ambition. This is something I know the importance of. Having two older siblings who have always been very smart and successful wasn't easy for me. I definitely realized at a young age that I'd have to work harder to get attention in my family. I think it really helped build my character to what it is today. If I'm doing something, it's going to be done right and I'm not going to stop until it meets my standards. 
So, overall, this article has given me plenty to think about. I'm now realizing that I tend to get along better with people who are also the youngest child in their family. I love articles like this that make me think about things from a new perspective. How do your family dynamics affect how you act in the workplace? Chime in below!
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    Writer, stargazer, believer in human beings. Die-hard rock and roller with an insatiable urge to dance my way through life. 
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