In the future of the public relations field, a minor in statistics could give you an edge over someone who studied marketing. Having the skills to turn abstract and untamed data into suggestive campaign strategies is no easy task. It takes a finely tuned eye to be able to quickly recognize patterns and trends, create a plan and then execute it effectively. Social media is a necessary component to public relations and marketing campaigns. As Tracy Vides put in her article on RivalIQ’s blog, "Social media is as integral to today’s marketing mix as print was in the 1960’s.” It is only going to expand from this point. You’ll need plenty of experience using analytics and interpreting meaningful data in order to stand out on a job application.
The future generations of publics are only going to become more accustomed and even expectant of spectacular visual content in marketing and public relations. The most interesting platform that fits into this visual puzzle of social media is Snapchat. This photo and real-time based application allows friends to share moments in such a way that the receiver feels connected to them. This app managed to create an atmosphere of instant relationship bonding. Alexa Economacos even calls it the “Snapchat revolution” in her blog post on her experience with the app. Snapchat has recently added new marketing-friendly features on the app such as the ‘discover’ section and the ‘live feeds’ of various world events such as the NBA Finals. With features like this, people all over the world can experience something in real-time from a personal and human perspective. When it comes to visual breakthroughs, Snapchat is leading the pack.