FEAR NO HEADLINE
Once I got past that, I ended up enjoying the article very much. It was interesting to analyze the Deflategate scandal from a PR perspective and I feel that if I was a part of the Patriots' communication team, I would be happy with the outcome of it. I believe it was a key move to put an end the media discussion and for Coach Belichick to have the last word. The team was proactive, took charge and played PR offense rather than defense.